Sabritas
The Fourth Ingredient
Sabritas turned its origins into a docuseries with Discovery to spotlight the people behind every bag.
Food & Beverage
B2C
Global Consumer Brand
In Mexico, Sabritas faced a business and communications challenge: very few consumers recognized its natural origin and the human value behind its agro-industrial production.
ISLA developed a platform that expanded the brand’s three classic ingredients with a fourth element: its people. The idea grew into a docuseries co-produced with Discovery that paid tribute to field work and strengthened trust in the brand.
