Work

HBO Max

It’s A Different Story

  • Content
  • Entertainment
  • Social Activation
  • Strategy

HBO Max turned its year-end film into a parody that challenges streaming’s most predictable clichés.

Streaming & Entertainment

B2C

Global Streaming Platform

Streaming platforms compete to build cultural identity through their content. HBO Max is known for hosting some of the most iconic stories in streaming, shaping a brand strongly associated with originality and storytelling quality.

For its year-end film we started from a simple premise: a brand that fights clichés shouldn’t end the year with one. The result was a piece that parodies traditional year-end campaigns, reinforcing HBO Max’s positioning as the home of stories that break the mold.

When you fight clichés, your year-end should be another story.

Client

HBO Max

Date

2025

By parodying a deeply recognizable TV tradition, the campaign turned a year-end moment into a bold statement about HBO Max’s commitment to originality.

Client: HBO Max. Agency: ISLA. Executive Creative Director: Ricardo John. Head of Art: Cassio Moron. Creative Direction: Cassio Moron, Marcelo Rosa. Copywriting: Henrique Dal’ Mas, Ricardo John, Marcelo Rosa, Everton Cardoso. Art Direction: Cassio Moron. Production: Tina Araujo. Business Lead: Felipe Giacon. Account: Ana Clara Jardim, Henrique Dal’ Mas. Production Company: People. Director: João Papa. Creative Assistant: Jenn Anconi. Executive Director: Alberto Lopes. Production Account: Duda Felsmann. Production Coordination: Pedro Bueno. Assistant Production Coordination: Marina Rohnik. Chief Business Officer Boiler Hub: Renata Sayão. Executive Production Boiler Hub: Juliana Martellotta. Production Director: Pedro Gama. Producer: Vânia Vaitieka. Production Assistant: Ana Rosa Cardoso. Director of Photography: João Papa. 1st AD: Pri Almeida. 2nd AD: Fabiana Biancardi. Production Design: Manoela Clemente. Art Assistant: Fernanda Coentro. Props Producer: Paty Di Giorgio. Props Assistant: Victoria Battistuzzo. Casting Producers: Alice Wolfenson, Neto Avena. Casting Assistant: Diego Garcia. Makeup: Otávio Maciel. Makeup Assistant: Nicole Gonçalves. Special Effects Makeup: Westerley Dornellas. Wardrobe: Betinha Magalhães. Wardrobe Assistant: Luís Gustavo Xavier. Camera Assistant: Mauro Ângelo Imperatrice. 2nd Camera Assistant: Andre Brasiliano Salerno. Logger: Edson Paiva. Video Assist: João Vitor Eltz. Steadicam: Alexandre Ferracini. Making Of: Fernando Henrique Dos Santos. Electrician: Paulo Sergio Nunes Da Silva. Electric Assistant: Cleiton Jonas Fernandes. Key Grip: Rodrigo Gomes Fidelis. Grip Assistant: Fabiano Oliveira Dias. Set Dresser: Flavio Augusto Nepomuceno (Black). Special Effects: Vagner Martão. Sound: Rodrigo Martins. Talent: Giovanna Antonelli. Stylist: Danielle Aguiar. Talent Makeup: Yago Da Silva. Head of Post Production: Rodolfo Roth, Diego Fontanella. Post Production Coordination: Troop Post. Editing: Alexandre Boechat. Finishing: Troop Post. Finishing Assistant: Troop Post. Post Production: Troop Post. Color Grading: Bleach. Audio Production: Mr. Pink Music. Music Production: Silvio Piesco. Executive Audio Production: Chica Mauger, Renata Costa, Guta Lima. Audio Coordination: Malu Leite, Ligia Menegon. Final Mix: Edilson Martins, Beto Freitas.

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