Work

Flash

Flash’s Fairy Godparent

  • Content
  • Entertainment
  • Social Activation
  • Strategy

Flash turns corporate benefits into a pop-driven digital campaign.

Technology

B2B

HR Tech Company

In a context where corporate benefits are often communicated in a purely functional way, Flash set out to connect with people through more familiar, lighthearted and culturally relevant codes. The campaign aimed to reinforce a brand that feels fun, human and aligned with employees’ real everyday routines.

ISLA brought that idea to life through a 100% digital strategy built on humor and pop aesthetics, introducing “Flash’s Fairy Godmother” as a character who turns small everyday wishes into possible realities through the brand’s benefits ecosystem.

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Don’t hold back. Go Flash.

Client

Flash

Date

2025

The campaign brought the world of corporate benefits closer to everyday culture, using humor, pop aesthetics and a memorable character to reinforce freedom of choice as Flash’s core differentiator.

Agency: ISLA. Chief Creative Officer: Ricardo John. Creative Directors: Cassio Moron, Marcelo Rosa. Copywriters: Everton Cardoso, Marcelo Rosa. Art Director: Gustavo Rates. Producer: Tina Araujo. Business Lead: Felipe Giacon. Account Team: Ana Clara Jardim, Luiza Ferreira. Production Company: Sauna Films. Director: Shunji Ikuta Filho. Executive Producer: Hwira Gibin. DoP: Alexandre Ruda de Melo. Drone FPV: Alessandro Santos Silva (Deep). Makeup: Monica Barbosa da Cunha. Creative Assistant: Hebert Junior. Treat Design: Ana. Production Coordinator: Aline Basile. Production Assistant: Ryan Gibin. Post: 203 Edit&Post. Editor / Motion & VFX: Cornélio Cunegundes. Finishing: John Branco. Post Coordinator: Camila Santana. Color Grading: Nelson Aguiar. Music Production: Henrique Racz. Executive Producers: Chica Mauger, Renata Costa, Guta Lima. Production Coordination: Ligia Menegon, Malu Leite. Mix & Final: Edilson Martins, Beto Freitas. Client Reps: Danilo Lima, Caio Silva, Camila Engel, Sarah Rito, Renato Temponi, Eduardo Souza, Bruna Murrer.

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