Work

Gatorade

Beach Rats

  • Content
  • Entertainment
  • Sports Marketing
  • Strategy

Gatorade turns a popular Brazilian sports expression into a real competitive platform.

Sports & Beverage

B2C

Global Consumer Brand

Across beaches and courts in Brazil, when players say “valendo Gatorade”, the game gets serious. The phrase is part of everyday sports culture and reflects a competitive spirit where playing for something — even a drink — raises the stakes of the match.

From that insight, we built a platform where the product itself becomes the trophy. To launch it, we reunited Brazilian football legends Edmundo and Renato Gaúcho, bringing them back to the sands of Rio for a new footvolley showdown competing for the Gatorade Cup.

When someone says “valendo Gatorade”, the game gets serious.

Client

Gatorade

Date

2025

By transforming a grassroots sports expression into a real competitive platform, the campaign connected Gatorade with everyday Brazilian sports culture while reviving one of football’s most iconic rivalries.

Cliente: Gatorade. ECD: Ricardo John. Business Lead: Felipe Giacon. Head of Art: Cassio Moron. Copywriting: Vinicius Dias. Copywriting: Everton Cardoso. Copywriting: Miler Alves. Art Direction: Gustavo Rates. Art Direction: Zim Hernandez. Content: Ana Carolina Passos. Content: Miler Alves. Content: Alice Rosa. Client Services: Henrique Dal’ Mas. Client Services: Mariana Trench. Production: Tina Araujo. Set Production: Effect. Planning: Bárbara Bernardes. Planning: Marcus Freitas. Planning: Eduardo Mota. Communication Strategy: Thiago Tufano. Communication Strategy: Vivi Hipólito. Communication Strategy: Hadassah Zucoloto. Communication Strategy: Camilla Coscia. Production Company: Cosmo Cine. Director: Leonardo Cosme. Executive Producer: Bernardo Portella. Production Director: Guilherme Azevedo Meirelles. Controller: Ian Madeira Peón de Sá. Production Coordinator: Lucas Beaubernard. Production Assistant: Mariana Franco. Set Assistant: Ricardo Marçal. DoP: Daniel Venosa. Camera Assistant: Felipe Felix Conceição. 1st Camera Assistant: André Carneiro de Vasconcelos Andrade. 2nd Camera Assistant/VA: João Gabriel Torgano Brito. Still Photography: Fernando Augusto Aruzzo. Logger: João Sucupira. Direct Sound: Vinicius Machado. Camera Van: Bruno. Production Van: Thiago Wanderley Sabido. Editing/Motion/Finishing: Corre do Frame. Sound Production: PUNCH AUDIO. Production: Mariano Alvarez. Creative: André Namur. Executive Producer: Lili D. Aragoni. Client Services: Ale Pais. Client Services: Gabi Takan. Head of Coordination: Cristiane Oliveira. Production Coordination: Karina Coviello. Production Coordination: Thaís Cris. Mixing and Finishing: Gustavo Guanaes. Mixing and Finishing: Ian Sierra. Mixing and Finishing: Rodrigo Tuchê. Client Approval: Jorge Natteri. Client Approval: Ana Carolina Guimarães.

Prime Day

Amazon

Basic Needs

7UP

Milk

PepsiCo

Delivering Everything For El Fut

Amazon México
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