Amazon
Prime Day
Amazon Mexico turned Prime Day into a surprise delivery with Eugenio Derbez.
Retail
B2C
Global Consumer Brand
During Prime Day, Amazon Mexico set out to celebrate its Prime members and reinforce the emotional value of the membership beyond its functional benefits. The campaign spoke to an audience already connected to the brand and open to memorable experiences.
The idea was to surprise real customers with a special delivery starring Eugenio Derbez, who stepped into the role of delivery driver to turn an everyday moment into an unexpected, human experience aligned with Amazon’s promise of delivering smiles.
