Work

Xtra Flamin Hot

Poker Face

  • Content
  • Entertainment
  • Strategy

Flamin’ Hot turns its spiciness into a global live poker competition

Food & Beverage

B2C

Global Consumer Brand

In a category where brands compete to be the spiciest, Flamin’ Hot sought to stand out through entertainment culture and live gaming, connecting with digital audiences and streaming fans.

ISLA brought that tension into the world of professional poker, creating a competition where players had to hide their reaction to the heat. The event was streamed on Twitch with well-known figures and amplified by influencers.

If you can’t show it, can you handle it?

Client

Xtra Flamin Hot

Date

2024

By turning spiciness into a live self-control challenge, the campaign blended gaming culture, streaming and influencers to transform a product attribute into participatory entertainment.

SVP & General Manager Savory Business Unit: Hernán Tantardini. Brand Director: Paola Hernández. Brand Manager Sr.: Javier Vyera. Sr. Coordinator: Karla Aguilar. CCO: Ariel Serkin. CCO: Rodrigo Grau. CSO: Mariano Serkin. Managing Director: Victoria Clucellas. ECD: Julián Tachella. ECD: Celeste Dalairac. ECD: Mariano Gamba. ECD: Rodrigo Greco. Creative Director: Ezequiel De Luca. Creative Director: Nicolás Diaco. Head of Art: Alejandro Stea. Designer: Ignacio Abal. Grouper PM: Karen Cortés. Senior Project Manager: Daniela Galindo. Head of Production: Coqui Gimenez Uriburu. Producer: Berenice Sotelo. Director: Santi Dulce. DoP: Leo Calzoni. Managing Director: Jaime Vidal. Head of Production: Omar Uscanga. Executive Producer: Trinidad Fecchino. Post Production Coordination: Ellas Post, Martha Caravantes. Editor: Miguel Colombo. Sound Design: Porta Studio, Silence Track. Color Grading: Viktor Malygin. Postproduction VFX: Johannes Bahre, Tejedor. Online: Incognita Post. Score: PapaMusic. Production by the advertiser: Salomón Levi. Production by the advertiser: Melissa Hernández Veja. Production by the advertiser: Hugo Tenorio. Production by the advertiser: Brenda Montero. Regional Team: Diana De León. Regional Team: Marcela Duarte. Regional Team: Odette Delgado.

Caring and Trust

YPF

Hydrators

Gatorade

Don’t Make Tuca Lose It

TaDa Delivery

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