Work

Doritos

We’re From Another Planet

  • Content
  • Entertainment
  • Social Activation
  • Strategy

Doritos builds a brand universe on Mars to celebrate difference and connect with Gen Z.

Food & Beverage

B2C

Global Consumer Brand

Many people in Gen Z feel like they do not fit traditional molds. For Doritos, a brand historically associated with boldness and rule-breakers, that feeling of being “different” became a cultural opportunity to connect with a new generation.

From that insight, we created a brand universe where difference is celebrated: Doritos lives on Mars, a planet built for those who do not fit on this one. The campaign was designed as a social-first platform combining content, PR and participation to expand the brand’s world.

Still 2025-06-02 113627_2.2.1
Still 2025-06-02 114430_4.2.1
Still 2025-06-02 151817_2.40.1
Still-2025-06-02-151835_2.43.1
Still-2025-06-02-152551_2.19.1
Still-2025-06-02-152658_2.52.2
Still-2025-06-02-152832_2.80.1

If you don’t fit in this planet, Mars might be the answer

Client

Doritos

Date

2025

By transforming the idea of being different into a recognizable brand universe, Doritos connected with Gen Z through culture and sparked conversation, media coverage and social participation around an identity that celebrates individuality.

Cliente: PepsiCo. Agency: ISLA Ciudad de México. CCOs: Ariel Serkin. CCOs: Rodrigo Grau. CSO: Mariano Serkin. COO: Ignacio Gonzalez. Managing Director: Victoria Clucellas. Creative Directors: Ezequiel De Luca. Creative Directors: Nicolás Diaco. Head of Innovation: Sebastián Santana. Head of Art: Alejandro Stea. Designer: Ignacio Abal. Grouper PM: Karen Cortés. Senior Project Manager: Daniela Galindo. Head of Planning: Itzel Elorza. Senior Planner: Saray Fuentes. Head of Media: Suyin Barrios. Content: Sharon Hernandez. Head of Production: Consuelo Gimenez Uriburu. Production Company: Iconoclast. Directors: Alaska. Directors: Paladino. DoP: Pierre de Kerchove. Head of Production: Sofia Garmilla. Executive Producer: Laila Daniela Camhi. Line Producer: Carlos Ayami. Production Managers: Rafa Hernandez. Production Managers: Tania Montiel. Post-Production Coordinator: Nancy Bravo (Ellas Post). Editor: Marcelo Tcheba. Digital Editor: Diego Rosas. Sound Design: Satelite. Sound Design: San Pancho Post. Color Grading: Osmar Junior. Color Grading: Raul Ballester (San Pancho Post). Post & VFX: Sauvage TV. Online: San Pancho Post. Original Music: Satelite. Licensed Track: “We Built This City” – Starship. Client Reps: Gonzalo Muente. Client Reps: Daniel Diaz. Client Reps: Rubicela León. Client Reps: Andrea Moreno. Client Reps: Daniela Borrell. Client-Side Production: Salomón Levi. Client-Side Production: Melissa Hernández Veja. Client-Side Production: Missael Arias.

View all