Work

Doritos

We’re From Another Planet

  • Content
  • Entertainment
  • Social Activation
  • Strategy

Doritos builds a brand universe on Mars to celebrate difference and connect with Gen Z.

Food & Beverage

B2C

Global Consumer Brand

Many people in Gen Z feel like they do not fit traditional molds. For Doritos, a brand historically associated with boldness and rule-breakers, that feeling of being “different” became a cultural opportunity to connect with a new generation.

From that insight, we created a brand universe where difference is celebrated: Doritos lives on Mars, a planet built for those who do not fit on this one. The campaign was designed as a social-first platform combining content, PR and participation to expand the brand’s world.

If you don’t fit in this planet, Mars might be the answer

Client

Doritos

Date

2025

By transforming the idea of being different into a recognizable brand universe, Doritos connected with Gen Z through culture and sparked conversation, media coverage and social participation around an identity that celebrates individuality.

Cliente: PepsiCo. Agency: ISLA Ciudad de México. CCOs: Ariel Serkin. CCOs: Rodrigo Grau. CSO: Mariano Serkin. COO: Ignacio Gonzalez. Managing Director: Victoria Clucellas. Creative Directors: Ezequiel De Luca. Creative Directors: Nicolás Diaco. Head of Innovation: Sebastián Santana. Head of Art: Alejandro Stea. Designer: Ignacio Abal. Grouper PM: Karen Cortés. Senior Project Manager: Daniela Galindo. Head of Planning: Itzel Elorza. Senior Planner: Saray Fuentes. Head of Media: Suyin Barrios. Content: Sharon Hernandez. Head of Production: Consuelo Gimenez Uriburu. Production Company: Iconoclast. Directors: Alaska. Directors: Paladino. DoP: Pierre de Kerchove. Head of Production: Sofia Garmilla. Executive Producer: Laila Daniela Camhi. Line Producer: Carlos Ayami. Production Managers: Rafa Hernandez. Production Managers: Tania Montiel. Post-Production Coordinator: Nancy Bravo (Ellas Post). Editor: Marcelo Tcheba. Digital Editor: Diego Rosas. Sound Design: Satelite. Sound Design: San Pancho Post. Color Grading: Osmar Junior. Color Grading: Raul Ballester (San Pancho Post). Post & VFX: Sauvage TV. Online: San Pancho Post. Original Music: Satelite. Licensed Track: “We Built This City” – Starship. Client Reps: Gonzalo Muente. Client Reps: Daniel Diaz. Client Reps: Rubicela León. Client Reps: Andrea Moreno. Client Reps: Daniela Borrell. Client-Side Production: Salomón Levi. Client-Side Production: Melissa Hernández Veja. Client-Side Production: Missael Arias.

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