Work

7UP

I’m Not Asking for the Moon

  • Content
  • Entertainment
  • Lifestyle
  • Strategy

7UP turned Diego Luna into a symbol of a simpler kind of fun.

Beverage

B2C

Global Consumer Brand

At a time when brands are looking to connect through more human, everyday codes, 7UP leaned into an idea built around simplicity, friendship, and easygoing enjoyment. The campaign embraced a relaxed, nostalgic tone aligned with the brand’s long-standing universe.

The idea was to show Diego Luna in his most approachable version, surrounded by friends, mocktails, and a new take on “Yo no te pido la luna,” building a film where shared fun becomes the brand’s emotional and cultural core.

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Let’s stay where fun takes the lead.

Client

7UP

Date

2025

The campaign used nostalgia, celebrity, and everyday codes to reinforce 7UP’s cultural place as a brand tied to simple, relaxed, shared enjoyment among friends.

Client: 7UP. Chief Creative Officer: Ariel Serkin. Chief Creative Officer: Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Chief Operating Officer: Ignacio González. Executive Creative Director: Julián Tachella. Executive Creative Director: Celeste Dailarac. Creative Director: Leandro Ezquerra. Head of Production: Coqui Gimenez Uriburu. Marketing Manager: Victoria Clucellas. Head of Design: Diego Correa. Design Lead: Israel Mendoza. Grouper PM: Nicole de la Torre. Project Manager: Aymme Gómez. Head of Media: Suyin Barrios. Head of Media: Aleida Torres. Content Manager: Orlando Castro. Head of Strategy: Itzel Elorza. Digital Planner: Gustavo Gallardo. Production Partner: Lovster. Director: Sergio Granados. Photography Director: Juliano Lopes. Executive Producer: Isaac Roldán. Executive Producer: Miguel Ahuage. Executive Producer: Jonas M.- España. Executive Coordinator: Montserrat Rojas. Post-Production Coordinator: Julián Rivera. Editor: Juan Fontana de Rosas. Editor: Cito García. Sound Mix: Silence Track. Sound Mix: Emmanuel Romero. Color Correction: Xavi Santaolalla. Online: Dorado. Soundtrack: Rodrigo Barbera. Brand Team: LAB PepsiCo. President: Erick Scheel. Sr Marketing Director PepsiCo: Nicolás López Marti. Sr Marketing Manager PepsiCo: Scarlette Espinal Fanjul. Marketing Director GEPP: Dimitri Isinn. Brand Flavors Director GEPP: Jenny Johnston. Sr Brand Flavors Manager GEPP: Berenice Lozano. Brand Production Team: Salomón Levy, Melissa Hernández Vega, Hugo Tenorio, Claudia Garcés. Brand Design Team: Vasily Kassab, Jonathan Cuervo, Pamela Garcini.

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