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Xtra Flamin Hot

Milk

  • Content
  • Product Innovation
  • Retailtainment
  • Strategy

Flamin’ Hot turned milk into a creative antidote for its most intense heat.

Food & Beverage

B2C

Global Consumer Brand

In a category where extreme heat is already part of the brand language, Flamin’ Hot wanted to further strengthen its position as the boldest snack proposition. The campaign responded to a clear consumer need: how to calm the burn.

ISLA took a widely known home remedy, milk, and turned it into the creative center of the idea. From that insight, the campaign parodied classic naive milk commercials to present a fun and memorable “antidote” to the pip-cante effect.

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Don’t underestimate the pip-cante effect of Flamin’ Hot®

Client

Xtra Flamin Hot

Date

2024

The campaign turned a popular home remedy into a creative idea that reinforced Flamin’ Hot’s extreme heat through humor and snack culture.

Chief Creative Officer: Ariel Serkin, Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Managing Director: Victoria Clucellas. Director General Creativo: Mariano Gamba, Rodrigo Greco. Director Creativo: Nicolás Trapanese, Santiago Estévez, Matías Corbelle. Head of Art: Diego Correa. Grouper PM: Karen Cortés. Project Manager Sr.: Daniela Galindo. Head of Planning: Itzel Elorza. Planning Digital: Saray Fuentes. Head of Media: Suyin Barrios. Content: Samantha Medina. Head of Production: Coqui Gimenez Uriburu. Producer: Patricia Abelenda. Productora: Rebolución. Director: Felipe Gómez Aparicio. DF: Galo Olivares. Productor Ejecutivo: Patrick Senger, Alexandra López Torcid. Productor: Braulio Fragoso. Coordinación de Post Producción: Nathalia Rodríguez. Editor: Daniel Balleza. Mezcla de Sonido: Silence Track. Corrección de Color: Alejandra Lazcano. Postproducción/VFX: N/A. Online: Urbano Medialab. Banda: Papa Music. SVP & General Manager Savory Business Unit: Hernán Tantardini. Director de Marca: Paola Hernández. Brand Manager Sr.: Javier Vyera. Coordinadora Sr.: Karla Aguilar. Producción por parte del anunciante: Salomón Levi, Melissa Hernández Veja, Hugo Tenorio, Brenda Montero. Equipo Regional: Diana De León, Marcela Duarte, Odette Delgado.

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