Ring México
Ringo
Ring introduced Ringo, the first Chihuahua that stops shaking when peace of mind arrives.
Smart Home Technology
B2C
Global Technology Brand
In Mexico, many brands build cultural connection through characters that become part of the popular imagination. These characters translate product attributes into stories that feel familiar and memorable for audiences.
For Ring Doorbell we created Ringo, a Chihuahua built around a simple insight: peace of mind changes behavior. From this unexpected point of view, the character became a culturally native way to communicate the product’s core benefit.
