Work

Netflix

¿Qué mirá’, Bobot?

  • Content
  • Entertainment
  • Social Activation
  • Strategy

Netflix turned the World Cup’s most viral phrase into a cultural campaign.

Entertainment

B2C

Global Entertainment Brand

After the Qatar 2022 World Cup, “andá pa allá bobo” became one of the most widely shared phrases in Argentina’s cultural conversation. Across media, social platforms, and everyday interactions, the moment stayed alive as a code everyone recognized.

ISLA and Netflix brought that moment into entertainment through Bobot, a bot created to answer what the Dutch player Messi addressed was watching. The campaign rolled out across film, OOH, and social media.

The question everyone remembered finally got an answer.

Client

Netflix

Date

2023

The campaign took an iconic moment from Argentine football culture and turned it into an entertainment idea that expanded across content, outdoor, and social.

Chief Creative Officer: Ariel Serkin. Chief Creative Officer: Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Managing Director: Victoria Clucellas. Executive Creative Director: Mariano Gamba. Executive Creative Director: Rodrigo Greco. Creative Director: Patricio Ramirez. Creative Director: Ignacio Jimenez. Creative Director: Leandro Ezquerra. Head of Media: Suyin Barrios. Head of Production: Coqui Gimenez Uriburu. Producer: Berenice Sotelo. Production Company: LANDIA. Director: TOMI TOMI. Managing Director: Adrian D´Amario. Executive Producer: Diego Dutil. DoP: Juan Maglione. Art Director: Maria Magdalena Diez. Stylist: Eugenia Fernandez Tarnoski. Editor: Camila Crespo. Post-production: Nico Severino. Music: Happy Together. Advertiser: Clara Ortiz. Advertiser: Pato Pérez Salvo. Advertiser: Federico Gozaini. Producer: Mateo Valentín.

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