TaDa Delivery
Don’t Make Tuca Lose It
TaDa Delivery turns the most famous scolding in Mexican football into a campaign about watching matches at home
Food & Beverage
B2C
Global Consumer Brand
In Mexico, football is a deeply social experience that is mostly lived at home. Around 66.7% of fans plan to watch matches with friends or family, making game time a key moment for shared consumption and gathering.
Based on this insight, TaDa Delivery launched “No hagas calentar al Tuca”, a campaign starring Ricardo “Tuca” Ferretti. With his iconic blunt style, the legendary coach reminds fans that the right way to watch football at home is with ice-cold beers ordered through TaDa Delivery.
