Work

H2OH!

Lost in the Choice

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H2OH! turned mealtime FOBO into a regional campaign about choosing without stress

Food & Beverage

B2C

Global Consumer Brand

When it comes to mealtime, choosing can easily become a daily source of indecision. In a context shaped by FOBO and the constant search for a better option, H2oh! found a simple and recognizable cultural tension to connect with its audience.

With “Perdidos”, ISLA turned that moment into a clear and playful regional idea. The campaign positioned H2oh! as the ideal complement to any meal, taking the brand beyond its usual table setting and into the broader world of food.

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Whatever you choose, H2oh! goes with it

Client

H2OH!

Date

2022

The campaign turned a contemporary anxiety into a regional platform that positioned H2oh! as a simple, light, and versatile choice at mealtime.

Agency: Isla. Chief Creative Officer: Ariel Serkin, Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Executive Creative Director: Mariano Gamba, Rodrigo Greco. Head of Art: Alejandro Stea. Producer: Clara Fusilier. Head of Media: Vica Clucellas. Project Manager: Berenice Sotelo. Production Company: Primo Content México. Director: Fernando Nogari. Director of Photography: Santi Cantillo. Production Director: Omar Uscanga. Executive Producer: Maru Carbi. Post Production Coordination: Daniela Balcazar, Nancy Bravo. Editor: Emanuel Rivas. Sound Mix: Satelite. Color Correction: Julia Rossetti. 3D Animation: Mosh. Online: Ellas Post. Music: Satelite. Local Team: Adriana Vazquez, José Luis Silva, Thiago Nori. Regional Team: Scarlette Espinal, Nicolás López Martí.

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