Work

Vigor

Creaminess that takes you from hunger to craving

  • Brand Experience
  • Content
  • Social Activation
  • Strategy

Vigor turned Greek yogurt creaminess into an all-day eating occasion

Food & Beverage

B2C

Consumer Brand

In a category where Vigor already holds a leading place in Greek yogurt, the brand set out to expand the meaning of its most distinctive attribute: creaminess. The goal was to connect with broader consumption habits, from nutritious to indulgent, across different moments of the day.

ISLA turned that idea into a campaign that highlights the product’s versatility across formats, recipes, and occasions. Through a visual narrative built around appetite appeal, the campaign shows Vigor Grego moving from snack to dessert, and from practical to pleasurable.

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Where can all this creaminess take you today?

Client

Vigor

Date

October

The campaign expanded creaminess from a functional product attribute into a more cultural space, positioning Vigor Grego as a versatile, democratic, and relevant choice across multiple consumption moments.

Client Approval: Karina Dal Sasso. Client Approval: Viviana Teran. Client Approval: Amanda Faccioli. Client Approval: Tatiane Leiser. Client Approval: Felipe Savioli. Client Approval: Kadu Borelli. Agency: ISLA. Executive Creative Director: Ricardo John. Creative Director: Cassio Moron. Creative Director: Marcelo Rosa. Copywriting: Ricardo John. Copywriting: Alex Villena. Copywriting: André Almeida. Art Direction: Bruno Mourão. Art Direction: Maicon Pinheiro. Production: Tina Araujo. PR: Maria Eugenia Humberg. PR: Letícia Trindade. PR: Giovana Baria. PR: Gabriel Oliveira. Business Lead: Felipe Giacon. Account Service: Felipe Giacon. Account Service: Ana Clara Jardim. Account Service: Luiza Ferreira. Head of Planning: Barbara Bernardes. Strategy: Eduardo Mota. Strategy: Carol Passos. Strategy: Alice Rosa. Media: Ezra Geld. Media: João Dabbur. Media: Alex Bezerra. Media: Igor Guadanucci. Media: Luiz Tavares. Production Company: DLKTSN. Directors: Pedro Coutinho. Directors: Juca Battiston. Executive Director: Luciana Mattar. Executive Producer: Grayce Felix. Executive Producer: Juliana Lutterbach. Head of New Business: Roberta Reigado. Line Producer: Gabriel Rufino. Coordination: Drielle Paiva. Coordination: Adriana Nobrega. Production Secretary: Ana Paula Bento. Production Secretary: Raissa Gonçalves. Creative Assistant: Dario Caregaro. Creative Assistant: Cauê Teles. Creative Assistant Intern: Felipe Prado. First Assistant Director: Fabiana Luz. Second Assistant Director: Isabella Fisch. Director of Photography: Fernando Bertoluci. Art Director: Ana Henriques. Props Producer: Samir Scherer. Head of Production: Hugo Castelo Branco. Location Producer: Gabriela Salgado. Casting Producer: Alice Wolfenson. Casting Producer: Neto Avena. Wardrobe: Guga Saraiva. Makeup: Fernando Jocelyn de Andrade. Gaffer: Arnaldo Shoyama. Key Grip: José Carlos da Silva. Food Producer: Luiz Alfredo Guedes. Special Effects: Hugo Miguel. Post Production: Space Gorilla. Post Production Coordinator: Andre Maluly. Coordination Assistant: Leonardo Vitorelli. Online Finishing: Alex Lopez. Motion Graphics: Pedro Gebara. Compositing: Marcell Hernandes. Editor: Federico Brioni. Color: João Moreira (Psycho). Sound Production Company: Evil Twin. Music Production: Murilo Faria. Music Production: André Faria. Music Production: Peter Sauces. Music Production: Chico Reginato. Account and Coordination: Juliana Tangary. Account and Coordination: Thaís Becker. Account and Coordination: Giuliana Tavares. Mix and Final Finishing: Rafael Vieira. Mix and Final Finishing: Gustavo Boselli. Mix and Final Finishing: Andre dÁvila. Mix and Final Finishing: Paulo Ribeiro. Voiceover: Brenda Mayer.

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