Work

Gatorade Brasil

Classics are won sweating

  • Content
  • Entertainment
  • Influencer Marketing
  • Strategy

Gatorade celebrated in Brazil the sweat behind every sporting challenge.

Food & Beverage

B2C

Global Consumer Brand

In a regional context where Gatorade sought to promote physical activity and proper hydration, the brand launched in Brazil a campaign centered on sweat as the visible expression of effort. The initiative connected with a broad sports audience, from amateur athletes to neighborhood football fans.

ISLA developed a content platform combining film, webisodes and influencers. The campaign reframed the idea of Brazilian football rivalries through real stories from amateur teams and turned everyday effort into a cultural and motivating narrative.

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Sweat also shows what you’re made of.

Client

Gatorade Brasil

Date

2023

The campaign turned sweat into a cultural symbol of self-improvement and expanded that idea through real stories from Brazilian amateur football, adding social content, influencers and a strong organic response.

Advertiser: Gatorade Brasil. Brand: Gatorade. Product: Gatorade Launch. Agency: ISLA. Managing Director & Head of Media: Victoria Clucellas. CEO Brazil: Martin Montoya. CCO: Ariel Serkin. CCO: Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Executive Creative Director: Mariano Gamba. Executive Creative Director: Rodrigo Greco. Regional Group Creative Director: Celeste Dalairac. Regional Group Creative Director: Julian Tachella. Head of Art: Alejandro Stea. Head of Production: Coqui Gimenez Uriburu. Head of Planning: Romina Celoné. Production Company: Stink Films. Director: Jones. Second Unit Director: Natan Neves. Executive Producer: Carolina Junqueira. Executive Producer: Nathan Marino. Executive Producer: Camila Martinez. Executive Producer: Ana Gazal. Executive Producer: Marcela Amstalden. Executive Director: Renata Dumont. Production Director: Daniel Lombardi. Post Production: Clan VFX Color. Grading: Osmar Jr. Editor: Maria Machado. Editor: Bruno Alves. Director of Photography: Giordano Maestrelli. Still Photographer: Los Vocalinos. Music: Papa Music. Music: Damian Minckas. Music: Ezequiel Flehner. Music: Julian Minckas. Sound: Satélite Audio. Client Representative: Gonzalo Chigó. Client Representative: Álvaro Ascenzo. Country: Brazil. Category: Non-Alcoholic Beverages.

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