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Cheetos

All For Cheetos

  • Content
  • Entertainment
  • Social Activation
  • Strategy

Cheetos enters the world of Wednesday to prove that no craving is stronger than Cheetos.

Food & Beverage

B2C

Global Consumer Brand

To further strengthen its connection with Gen Z and global audiences, Cheetos set out to reinforce its role as a pop-culture icon by connecting with an entertainment phenomenon capable of sparking massive conversation.

We partnered with Netflix and Wednesday to place Thing at the center of a story where the craving for Cheetos triggers a series of absurd attempts to open a bag, blending the show’s universe with the brand’s irreverent humor.

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When the craving for Cheetos enters the world of Wednesday.

Client

Cheetos

Date

2025

By bringing Cheetos together with the global phenomenon Wednesday, the campaign turned a branded film into cultural entertainment, generating global conversation while driving strong engagement, brand recall and increased purchase intent.

Agency: ISLA México. CCOs: Ariel Serkin, Rodrigo Grau. CSO: Mariano Serkin. COO: Ignacio González. ECDs: Rodrigo Greco, Mariano Gamba. Creative Directors: Nicolás Trapanese, Santiago Estévez. Head of Production: Coqui Giménez Uriburu. Managing Director: Victoria Clucellas. Head of Design: Alejandro Stea. Design Lead: Ignacio Abal. Grouper PMs: Nicole de la Torre, Karen Cortés. PM: Rocío Sandoval. Project Manager: Daniela Galindo. Heads of Media: Suyin Barrios, Aleida Torres. Content Manager: Orlando Castro. Head of Strategy: Itzel Elorza. Digital Planner: Gustavo Gallardo. Production Company: Primo Content. Director: Nico Perez Veiga. Managing Director: Jaime Vidal. Executive Producers: Trinidad Fecchino, Cesar Sanchez. Line Producer: Pato López. DoP: Enzo Codaro. Production Designer: Pastora Orozco. Costume Designer: Lorena Ledezma. Makeup & Hair: Alicia Spears. Makeup & Prosthetics: Rie Gibson. On-Set Supervisor: Jesse Kawzenuk. Post Coord (Mexico): Daniela Balcazar. Post Coord (Argentina): Sebastian Lopez. Editors: Paula Baialardo, Carlos Rogelio Cepeda Ruiz. Color Grading: Kath Raisch (Company3). Music: Papamusic. Sound Design: Portaestudio.tv. VFX: Mathew Miguel Cullen, Anna Joseph, Sean Barney, Eric Zapakin, Robin Resella, Amir Noorani, Bryant Reif, John Cherniack, Thomas Boda, Darren Richmond (Mirada). Client Reps: Daniel Díaz, Cynthia Juárez, Diego Cortés, Majo Millán, Nadia Gómez, Humberto Hadad, Yessica Trejo, Salomón Levy, Melissa Hernández Vega, Missael Arias.

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