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Cheetos

All For Cheetos

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  • Social Activation
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Cheetos enters the world of Wednesday to prove that no craving is stronger than Cheetos.

Food & Beverage

B2C

Global Consumer Brand

To further strengthen its connection with Gen Z and global audiences, Cheetos set out to reinforce its role as a pop-culture icon by connecting with an entertainment phenomenon capable of sparking massive conversation.

We partnered with Netflix and Wednesday to place Thing at the center of a story where the craving for Cheetos triggers a series of absurd attempts to open a bag, blending the show’s universe with the brand’s irreverent humor.

When the craving for Cheetos enters the world of Wednesday.

Client

Cheetos

Date

2025

By bringing Cheetos together with the global phenomenon Wednesday, the campaign turned a branded film into cultural entertainment, generating global conversation while driving strong engagement, brand recall and increased purchase intent.

Agency: ISLA México. CCOs: Ariel Serkin, Rodrigo Grau. CSO: Mariano Serkin. COO: Ignacio González. ECDs: Rodrigo Greco, Mariano Gamba. Creative Directors: Nicolás Trapanese, Santiago Estévez. Head of Production: Coqui Giménez Uriburu. Managing Director: Victoria Clucellas. Head of Design: Alejandro Stea. Design Lead: Ignacio Abal. Grouper PMs: Nicole de la Torre, Karen Cortés. PM: Rocío Sandoval. Project Manager: Daniela Galindo. Heads of Media: Suyin Barrios, Aleida Torres. Content Manager: Orlando Castro. Head of Strategy: Itzel Elorza. Digital Planner: Gustavo Gallardo. Production Company: Primo Content. Director: Nico Perez Veiga. Managing Director: Jaime Vidal. Executive Producers: Trinidad Fecchino, Cesar Sanchez. Line Producer: Pato López. DoP: Enzo Codaro. Production Designer: Pastora Orozco. Costume Designer: Lorena Ledezma. Makeup & Hair: Alicia Spears. Makeup & Prosthetics: Rie Gibson. On-Set Supervisor: Jesse Kawzenuk. Post Coord (Mexico): Daniela Balcazar. Post Coord (Argentina): Sebastian Lopez. Editors: Paula Baialardo, Carlos Rogelio Cepeda Ruiz. Color Grading: Kath Raisch (Company3). Music: Papamusic. Sound Design: Portaestudio.tv. VFX: Mathew Miguel Cullen, Anna Joseph, Sean Barney, Eric Zapakin, Robin Resella, Amir Noorani, Bryant Reif, John Cherniack, Thomas Boda, Darren Richmond (Mirada). Client Reps: Daniel Díaz, Cynthia Juárez, Diego Cortés, Majo Millán, Nadia Gómez, Humberto Hadad, Yessica Trejo, Salomón Levy, Melissa Hernández Vega, Missael Arias.

Chalk Line

YPF

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Gatorade

The Fourth Ingredient

Sabritas

It’s A Different Story

HBO Max
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