Work

7UP

I’m Not Asking for the Moon

  • Content
  • Entertainment
  • Lifestyle
  • Strategy

7UP turned Diego Luna into a symbol of a simpler kind of fun.

Beverage

B2C

Global Consumer Brand

At a time when brands are looking to connect through more human, everyday codes, 7UP leaned into an idea built around simplicity, friendship, and easygoing enjoyment. The campaign embraced a relaxed, nostalgic tone aligned with the brand’s long-standing universe.

The idea was to show Diego Luna in his most approachable version, surrounded by friends, mocktails, and a new take on “Yo no te pido la luna,” building a film where shared fun becomes the brand’s emotional and cultural core.

Let’s stay where fun takes the lead.

Client

7UP

Date

2025

The campaign used nostalgia, celebrity, and everyday codes to reinforce 7UP’s cultural place as a brand tied to simple, relaxed, shared enjoyment among friends.

Client: 7UP. Chief Creative Officer: Ariel Serkin. Chief Creative Officer: Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Chief Operating Officer: Ignacio González. Executive Creative Director: Julián Tachella. Executive Creative Director: Celeste Dailarac. Creative Director: Leandro Ezquerra. Head of Production: Coqui Gimenez Uriburu. Marketing Manager: Victoria Clucellas. Head of Design: Diego Correa. Design Lead: Israel Mendoza. Grouper PM: Nicole de la Torre. Project Manager: Aymme Gómez. Head of Media: Suyin Barrios. Head of Media: Aleida Torres. Content Manager: Orlando Castro. Head of Strategy: Itzel Elorza. Digital Planner: Gustavo Gallardo. Production Partner: Lovster. Director: Sergio Granados. Photography Director: Juliano Lopes. Executive Producer: Isaac Roldán. Executive Producer: Miguel Ahuage. Executive Producer: Jonas M.- España. Executive Coordinator: Montserrat Rojas. Post-Production Coordinator: Julián Rivera. Editor: Juan Fontana de Rosas. Editor: Cito García. Sound Mix: Silence Track. Sound Mix: Emmanuel Romero. Color Correction: Xavi Santaolalla. Online: Dorado. Soundtrack: Rodrigo Barbera. Brand Team: LAB PepsiCo. President: Erick Scheel. Sr Marketing Director PepsiCo: Nicolás López Marti. Sr Marketing Manager PepsiCo: Scarlette Espinal Fanjul. Marketing Director GEPP: Dimitri Isinn. Brand Flavors Director GEPP: Jenny Johnston. Sr Brand Flavors Manager GEPP: Berenice Lozano. Brand Production Team: Salomón Levy, Melissa Hernández Vega, Hugo Tenorio, Claudia Garcés. Brand Design Team: Vasily Kassab, Jonathan Cuervo, Pamela Garcini.

Classics are won sweating

Gatorade Brasil

All For Cheetos

Cheetos

Walk the line

YPF

Creaminess that takes you from hunger to craving

Vigor
View all