Gatorade
Hydrators
Gatorade brought Brazil’s national team hydraters to the center of the conversation.
Food & Beverage
B2C
Global Consumer Brand
In a context where sports brands usually focus on players and visible figures, Gatorade found an opportunity in the people who support performance from the sidelines. The campaign expanded its connection with the Brazilian national team by spotlighting a key role within football.
The idea was to honor the team’s official hydraters through a press conference, digital content, and a film featuring Rafinha, building on an already familiar cultural code to highlight those who make it possible for Gatorade to reach the field.
