People

Ariel Serkin has spent more than two decades proving that when creativity and strategy work together, brands generate real impact. As Co-Founder and Chief Creative Officer of ISLA, he has been instrumental in building an independent agency globally recognized for its effectiveness, craft, and cultural relevance.

Under his creative leadership, ISLA was named Agency of the Year at Effie Mexico 2024 and MMA Latin America 2023, and received the titles of Independent Agency of the Year and Independent Network of the Year at Effie Latin America 2024.

His creative career is marked by major milestones: 59 Cannes Lions and more than 30 international Grand Prix, recognition as one of the Top 24 most influential marketing leaders in Latin America by AdWeek, inclusion among the 8 most innovative creatives in the world by Ad Age and Creativity, and having led Del Campo Saatchi & Saatchi to become Cannes Lions’ Agency of the Decade in Latin America.