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Rodrigo Grau has spent more than 25 years shaping the advertising industry, helping some of the region’s most iconic brands build strong creative cultures. Throughout his career, he has worked at local, regional and global levels with brands such as Procter & Gamble, Coca-Cola, Nike, Burger King, Amazon, Listerine, PepsiCo, Doritos, Sony, Tramontina and KitKat, among others.

One of the most awarded creatives of his generation, he has earned more than 30 Cannes Lions, along with multiple Grand Prix at leading festivals including El Sol, Wave, Círculo Creativo and El Ojo de Iberoamérica, as well as two Grand Effies.

Before co-founding ISLA, he served as CCO of BBDO Argentina for eight years, later led David São Paulo, and then took on the role of Regional CCO at JWT.

Over the past five years, he has been Co-Founder of ISLA alongside Mariano and Ariel Serkin, helping build an independent agency with rapid regional growth and offices in Buenos Aires, Mexico City and São Paulo. In the last two years, ISLA has ranked among the Top 5 independent agencies at Effie Latam and has recently earned three Cannes Lions.