People

She brings more than two decades of experience leading branding and innovation processes for some of the most relevant brands in the region. As founder of Alexandria and partner at ISLA Brazil, she has driven models that integrate strategy, creativity and business to build brands with real impact.

Throughout her career, she has worked with companies such as Nestlé, Coca-Cola, Havaianas and other global brands, developing positioning, identity and strategic transformation projects. Her approach combines consultancy-level depth with creative execution, establishing her as one of the most influential voices at the intersection of branding and communication in Latin America.