Flash
Flash’s Fairy Godparent
Flash turns corporate benefits into a pop-driven digital campaign.
Technology
B2B
HR Tech Company
In a context where corporate benefits are often communicated in a purely functional way, Flash set out to connect with people through more familiar, lighthearted and culturally relevant codes. The campaign aimed to reinforce a brand that feels fun, human and aligned with employees’ real everyday routines.
ISLA brought that idea to life through a 100% digital strategy built on humor and pop aesthetics, introducing “Flash’s Fairy Godmother” as a character who turns small everyday wishes into possible realities through the brand’s benefits ecosystem.
