Work

Gillette

Your Body Asks For It

  • Content
  • Social Activation
  • Sports Marketing
  • Strategy

Gillette entered amateur sports in Latin America with a platform designed to make daily protection feel essential.

Personal Care

B2C

Global Consumer Brand

In Latin America, Gillette was looking to enter the demanding world of amateur sports for the first time with Hydra Gel, an antiperspirant created for people who experience training as a real, everyday need.

ISLA developed a regional platform that connected emotional tensions with functional benefits to position Gillette Hydra Gel as an ally from the very first minute of training, increasing its relevance within the sports routine.

Your body asks for it. Keep it ready to give your all.

Client

Gillette

Date

2021

The campaign opened up a new brand territory for Gillette by turning amateur training into an everyday need, combining insight, product technology, and a regional platform with strong recall.

Advertiser: Procter & Gamble. Product: Gillette Hydra Gel Antiperspirant. Chief Creative Officers: Ariel Serkin, Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Creative Directors: Zacarías Kesselman, Gustavo Botte. Copywriters: Estefanía Pércora, Leandro Ezquerra. Head of Art: Diego Correa. Head of Production: Coqui Gimenez Uriburu. Project Manager: Berenice Sotelo. Production House: Rebolucion. Director: Luis Aguer. Executive Producer: Ezequiel Ortiz. Producer: Lula Meliche. Director of Photography: Diego Rosemblatt. Color Correction: Jorge Russo. Postproduction: MyM. Post Producers: Arthur Delerue, Malena Cadiboni. Editor: Carolina Grgurevic. Mix: Portaestudio. Soundtrack: Bamba Music. Client: Gillette. Regional Team: Viviana Vega, Manuel Navarrete. Production Director Client: Marco A. Zermeño.

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