The grand delivery
Amazon
The Grand Delivery is Amazon Mexico’s campaign during Prime Day to celebrate its Prime members,
introduce the benefits of Amazon Prime membership, and remind the world that Amazon also delivers smiles.
During Prime Day 2023, an exclusive event for Amazon Prime members, we surprised users with a very special delivery: The famous Mexican actor “Eugenio Derbez” delivered Amazon customers’ orders as a delivery person, creating unforgettable moments of surprise and joy.
Disciplines
/ MEDIA
/ AMBIENT EXPERIENCE
/ TIK TOK
/ INFLUENCERS MARKETING
/ PRODUCTION MANAGEMENT
Collaborators
/ THE MAESTROS
The Grand Delivery is Amazon Mexico’s campaign during Prime Day to celebrate its Prime members,
Alongside Eugenio Derbez, we surprised Amazon Prime members by delivering their orders.
Alongside Eugenio
Derbez, we surprised
Amazon Prime members
by delivering their
orders.
From E-commerce
to I-Commerce:
Today’s audiences live in a Phygital world. In this third space, Neo users can connect with a brand, interact, and make purchases. That’s why we created a campaign with the power to originate in the physical world and amplify across all screens.
ORGANIC
VIEWS
PRIMARY FORMATS ON TIKTOK:
- Top View Regular
- Top Feed Regular
- Branded Mision
- InFeed
CLIENT
AMAZON
JULY
2023
IT FILLS US WITH JOY TO JOIN FORCES WITH ONE OF THE MOST SIGNIFICANT CELEBRITIES IN ENTERTAINMENT, SUCH AS EUGENIO DERBEZ, TO SURPRISE AND CELEBRATE OUR PRIME CUSTOMERS, REMINDING THEM THAT FOR AMAZON, OUR CUSTOMERS COME FIRST, AND IT WILL ALWAYS BE A PLEASURE TO DELIVER SMILES AND GREAT EXPERIENCES TO THEM.
CREDITS Agency: ISLA Chief strategy officer: Mariano Serkin Head of Growth: Erika Llera Chief Creative Officer: Ariel Serkin y Rodrigo Grau Executive Creative Director: Mariano Gamba y Rodrigo Greco Director Creativo: Rulo León Visual Artist: Ninibet Estrategia: Itzel Elorza Head of media: Suyin Barrios Grouper Project manager: Nicole de la torre Media Company: Rufus Produced by: The Maestros Director: Mac & Raga Responsible for the advertiser: Gabriel Más, Eduardo Gomez Sarmiento, Carlos Barona, Paulina H, Tomas Tejero, Leticia Larrea. Anunciante: Amazon