The body asks for it
Gillette
For the first time, Gillette Antiperspirant was seeking to enter the demanding world of sports in Latin America.
Developing the new Gillette Hydragel, a product made for sports enthusiasts. Men or women who habitually practice sports and begin to feel their training as a real need, rather than a hobby or pastime.
Our solution was to develop a creative platform called: “Your Body Asks For It”.
It positioned Gillette Hydragel as an ally for the new demands of the amateur sports enthusiast. From the onset, we acquired a “gym franchise” mindset which turned sports enthusiasts into brand advocates, accelerating brand awareness and taking the campaign to the next level.
Disciplines
/ RESEARCH
/ BRAND STRATEGY
/ COMMS PLANNING
/ CONVERSATIONAL COMMERCE STRATEGY
/ SOCIAL AND INFLUENCE MARKETING STRATEGY
/ CREATIVE TERRITORY & BIG IDEA
/ DESIGN AND VISUAL ID
/ PRODUCTION MANAGEMENT
Collaborators
/ REBOLUCION
For the first time, Gillette Antiperspirant was seeking to enter the demanding world of sports in Latin America.
THERE, GIVING IT
YOUR ALL.
YOUR BODY
ASKS FOR IT,
KEEP IT ALWAYS
PREPARED.
Likeability increased
Brand
Recall Was
CLIENT
GILLETTE
SEPT
2020
“WE SEEK TO CONNECT A GENERATION OF PEOPLE WHO LOVE TO DO SPORTS JUST FOR PLEASURE, WITH THE NEW GENERATION OF ANTIPERSPIRANTS THAT COME WITH THE LATEST GEL TECHNOLOGY.”
Advertiser: Procter & Gamble. Product: Gillette Hydra Gel Antitranspirante. Chief Creative Officer: Ariel Serkin, Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Creative Directors: Zacarías Kesselman, Gustavo Botte. Copywritter: Estefanía Pércora & Leandro Ezquerra. Head of Art: Diego Correa. Head of Production: Coqui Gimenez Uriburu. Project Manager: Berenice Sotelo. Production House: Rebolucion. Director: Luis Aguer. Executive producer: Ezequiel Ortiz. Producer: Lula Meliche. DF: Diego Rosemblatt. Color Correction: Jorge Russo. Postproduction: MyM. Post Producer: Arthur Delerue, Malena Cadiboni. Editor: Carolina Grgurevic. Mix: Portaestudio. Soundtrack: Bamba Music. Clients: Gillette. Regional Team: Viviana Vega & Manuel Navarrete. Production Director Client: Marco A. Zermeño.