Singing sandwiches
Sabritas
Behind every idea there must exist a clear business objective.
So, behind this Sabritas launch campaign there is a powerful food pairing strategy which aims to seize incremental consumption occasions, presenting Sabritas potato chips as the perfect companion for lunch-time sandwiches.
During the first phase we achieved great impact and earned media using Ryan Reynolds and Aislinn Derbez to establish the concept of “memorable combinations”.
In the second phase, our sandwiches breathed life into our campaign, and music breathed life into them.
Disciplines
/ INNOVATION STRATEGY
/ BRAND STRATEGY
/ CONTENT STRATEGY
/ COMMS PLANNING
/ CONVERSATIONAL COMMERCE STRATEGY
/ CREATIVE TERRITORY & BIG IDEA
/ DIGITAL CONTENT
/ PRODUCTION MANAGEMENT
Collaborators
/ Rebolucion
Behind every idea there must exist a clear business objective.
There’s nothing sadder than a sandwich without Sabritas
VIEWS
OUR AUDIENCE
LOVED IT
80% of people show intent top air Sabritas with other food after watching the campaign.
CLIENT
SABRITAS
APRIL
2022
“IT WAS TIME FOR THE REAL HEROES OF OUR STRATEGY, THE SANDWICHES, TO ATTAIN CELEBRITY STATUS.”
Credits Advertiser: Pepsico. Product: Pepsi. Chief Creative Officer: Mariano Serkin. Chief Strategy Officer: Ariel Serkin, Rodrigo Grau. Head of design: Alejandro Stea. Executive Creative Director: Mariano Gamba & Rodrigo Greco. Creative Director: Ignacio Jiménez, Patricio Isla. Head of production: Coqui Gimenez Uriburu. Head of media: Victoria Clucellas. Production House: Rebolución. Director: Watta Fernández. Second Unit Manager: Dante Anselmo. Director of Photography: Alan Badan. Executive Producer: Patrick Senger. Producer: Ivan Lomeli. Post Production Coordination: Mariano Olivari. Editor: Santiago Saponi. Sound Mix: Triton Sonido. Color Correction: Nadia Kahirat. Postproducción/VFX: Bitt Animation. Online: Bitt Animation. Soundtrack: Papamusic. Regional Team: Hernán Tartardini, Salvador Padrón, Tania García, Ximena Martínez, Paola Mayorga, Paola Pérez, Ixchel Gordillo, Alejandra Osorio, Mariana Guerrero Zepeda y Alejandro Maciel. Client Producer: Salomon Levy y Melissa Hernandez Vega.