Lost
H20H!
In the age of a thousand choices, a new phenomenon has emerged among consumers: the fear of missing out.
And, what started as a social behavior, today applies to any decision. Even the choice of our next meal.
That’s the behavior on which we based the new regional campaign for H2OH! It shows those moments of indecision which we have all gone through at some time, when we ask ourselves: “what should I get?”
Those are exactly the times when H2OH! takes the weight off our shoulders, because it has just the right amount of bubbles, and zero sugar, making it the ideal choice at mealtimes.
Disciplines
/ RESEARCH
/ BRAND STRATEGY
/ COMMS PLANNING
/ CONVERSATIONAL COMMERCE STRATEGY
/ CREATIVE TERRITORY & BIG IDEA
/ DIGITAL CONTENT
/ PRODUCTION MANAGEMENT
Collaborators
/ PRIMO
In the age of a thousand choices, a new phenomenon has emerged among consumers: the fear of missing out.
FOBO, “FEAR OF A BETTER OPTION”, IS TYPICAL OF THESE TIMES. H2OH! COMES TO BRING A LITTLE CALM BECAUSE NO MATTER WHAT YOU CHOOSE, H2OH! GOES WITH EVERY MEAL.
BETTER OPTION”, IS
TYPICAL OF THESE
TIMES. H2OH! COMES
TO BRING A LITTLE
CALM BECAUSE NO
MATTER WHAT YOU
CHOOSE, H2OH!
GOES WITH EVERY
MEAL.
BRAND PREFERENCE
BRAND AFFINITY INCREASED
CLIENT
H2OH!
JUNE
2021
“LOST IS A CAMPAIGN THAT SEEKS TO TURN AROUND THE MOMENTS OF INDECISION WE ALL GO THROUGH WHEN CHOOSING OUR NEXT MEAL” – SCARLETTE ESPINAL, SENIOR MARKETING MANAGER FOR H2OH! LATIN AMERICA.
CREDITS Advertiser: PepsiCo. Product: H2oh! Chief Creative Officer: Ariel Serkin, Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Executive Creative Director: Mariano Gamba, Rodrigo Greco. Head of Design: Alejandro Stea. Head of Production: Coqui Gimenez Uriburu. Project Manager: Berenice Sotelo. Producer: Clara Fusilier. Head of Media: Vica Clucellas. Production House: Primo México. Director: Fernando Nogari. Director of Photography: Santi Cantillo. Production Director: Omar Uscanga. Executive Producer: Maru Carbi. Postproduction Coordination: Daniela Balcazar, Nancy Bravo. Editor: Emanuel Rivas. Sound Mix: Satelite. Color Correction: Julia Rossetti. 3D Animation: Mosh. Online: Ellas Post. Soundtrack: Satelite. Clients: H2oh!. Regional Team: Scarlette Espinal, Nicolás López Martí, Adriana Vazquez, José Luis Silva & Thiago Nori. Client Producer: Salomón Levy, Melissa Hernández Vega & Ricardo López.