Work

Let’s create together

Epson

A partnership that highlights the vibrant essence of Latin America by embodying Epson’s purpose through creative inspiration.

Our collaboration with the iconic singer, songwriter and entrepreneur Shakira  promises to bring with it a fusion of values and powerful creativity. Together, we aspire to be an engine of positive change and inspiration.

Our voice is a declarative call to action and a trusted guide. Through a brand that creates always positive experiences, with simple, effective and collaborative language. Because it invites us to create the future together.

Disciplines
/ Point of Sale
/ Brand Strategy
/ Comms Planning
/ Conversational Commerce Planning
/ Creative Territory & Big Idea
/ Digital Content
/ Design and Visual Identity
/ Production Management

Collaborators
/ REBOLUCION

A partnership that highlights the vibrant essence of Latin America by embodying Epson’s purpose through creative inspiration.

Our voice is a
declarative call
to action and a
trusted guide.

Our voice is a
declarative call
to action and a
trusted guide.

VTR OF THE
campaign

80%

user
reach

90M

PR VALUE
HOW WE MEASURE RESULTS

+2214$

IMPRESSIONS

326M

CLICKS

2M

Web traffic
driven
by TikTok

87%

CLIENT
EPSON

DECEMBER
2023

“Shakira embodies originality and brilliance, fundamental values for Epson, and our partnership will inspire consumers and businesses to turn their ideas into reality.”
Keith Kratzberg, President and Chief Executive Officer of Epson America

CREDITS Advertiser: PepsiCo. Product: Sabritas. Chief strategy officer: Mariano Serkin. Chief creative officer: Ariel Serkin, Rodrigo Grau. Head of design: Alejandro Stea. Executive Creative Director: Mariano Gamba & Rodrigo Greco. Creative Director: Ignacio Jiménez, Patricio Isla. Head of production: Coqui Gimenez Uriburu. Head of media: Victoria Clucellas.
Production House: Rebolución. Director: Watta Fernández. Second Unit Manager: Dante Anselmo. Director of Photography: Alan Badan. Executive Producer: Patrick Senger.
Producer: Ivan Lomeli. Post Production Coordination: Mariano Olivari. Editor: Santiago Saponi. Sound Mix: Triton Sonido. Color Correction: Nadia Kahirat.
Postproducción/VFX: Bitt Animation. Online: Bitt Animation. Soundtrack: Papamusic. Regional Team: Hernán Tartardini, Salvador Padrón, Tania García, Ximena Martínez, Paola Mayorga, Paola Pérez, Ixchel Gordillo, Alejandra Osorio, Mariana Guerrero Zepeda y Alejandro Maciel. Client Producer: Salomon Levy y Melissa Hernandez Vega.