Classics are won by sweating

Gatorade

“Sua Que Dá”: An Inspiring Gatorade Campaign with Football Webisodes

To encourage the public to give their best and surpass themselves, Gatorade co-created a campaign of webisodes that rethinks the concept of ‘classic’ football. The campaign brings the ‘Brazilian Classics’ from the neighborhoods to life, telling real stories of major amateur football teams in Brazil.

Disciplines
/ MEDIA
/ WEBISODES
/ MARKETING INFLUENCERS
/ PRODUCTION

Collaborators
/ PRIMO

“Sua Que Dá”: An Inspiring Gatorade Campaign with Football Webisodes

“Brazilian Classics” from the neighborhoods, with real stories based on major amateur football teams in Brazil.

“Brazilian
Classics” from the
neighborhoods,
with real stories
based on major
amateur football
teams in Brazil.

Brand Interactions

+74M

Public
Comments

+2.8K

LIKES

68K

OF
REACH

748K

ORGANIC
Views

CLIENT
GATORADE

OCTOBER
2023

THE INITIATIVE FEATURES THE PARTICIPATION OF NEGRETE AND OTHER ‘INFLUENCERS’ ON SOCIAL PLATFORMS, WHO ENCOURAGE THE PUBLIC TO SHARE STORIES OF THEIR NEIGHBORHOOD CLASSICS.

CREDITS Client: Gatorade Agency: ISLA Brazil CEO: Martin Montoya CCO: Rodrigo Grau Art Director/Creative: Zim Hernandez Copywriter: Vinicius Dias Ferreira Project Manager: Juliana Silva Social Strategy: Alice Rosa Community Manager: Claudio Sousa Strategic Planning: Marcus Freitas Client Approval: Jorge Natteri, Ana Guimarães, Francisco Mangiarotti, Paula Dantas, Daniel Chaim Celebrity: Eu Negrete Voiceover: Lino Krizz Head of Production: Coqui Gimenez RTV: Carla Rossini Production Company: Primo Content Director: Santiago Dulce Director of Photography (hero): Lucas Da Oliveira Director of Photography (mini-documentaries): Danilo Arenas Ireijo Still Photographer (mini-documentaries): Tommaso Protti Screenwriter (mini-documentaries): Rafael Camara Art Director: Lauren Ferreira Executive Producers: Fer Gomes / Fernando Fanucchi Assistant Directors (hero): Pablo Bardehle / Ana Rios Assistant Directors (mini-documentaries): Tati Sena / Ana Rios Head of Sales: Rafael Costa Production Coordinator: Karla Fernandes Director of Production: Monica Viesi Producer: Lorran Oliveira Makeup: Iris Bittencourt Head of Post-production: Diulle Fonseca Editors: Matheus Tibira (hero) / Miguel Colombo (mini-documentaries) Finishing: Pedro Laboina Colorist: Psycho N’ Look Motion / Post-production: HUB VFX Sound Production Company: Punch Audio