ISLA names Ignacio González as COO to oversee operations and support regional growth.
The executive will collaborate with the founding partners to oversee operations across the network’s three independent agency offices.
Gonzalez will bring his marketing and leadership experience into Isla’s new stage.
Ignacio Gonzalez joins the Isla team as Chief Operating Officer, working closely with the founding partners and supervising operations across the agency’s three offices.
Ignacio has a broad background in marketing and leadership across different industries. Before joining Isla, he served as COO at New Creative Sciences and is one of the partners behind the yerba mate brand Porongo. He was also General Manager at Jugos Citric, where he led growth strategies and promoted a cultural transformation that positioned the brand as the market leader in brand image in Argentina.
“Nacho arrives to bring a combination of strategic vision and operational excellence, fundamental for our next phase of growth. His background in innovation and building high‑performance teams makes him the ideal leader to accompany us into the future,” said Mariano Serkin.
“We are proud to welcome Nacho, whose experience in creating scalable business models will strengthen our ability to grow,” added Rodrigo Grau.
For his part, Ignacio Gonzalez said: “I’m happy to work with a team I value both professionally and personally. My challenge is to understand which processes we should incorporate to continue growing at Isla’s pace, with the same level of creativity and a healthier business.”