ISLA leads a regional campaign with Shakira and Epson focused on creativity and technology.
This campaign will be distributed across various communication channels and social networks throughout Latin America.
Shakira and Epson Latin America join forces to create together. “Let’s create together” is the new brand platform for Ecotank and EpiqVision, designed to promote creativity and ideas in people’s lives through the brand’s technological solutions — both at home and in business.
This campaign will be shared across different communication channels and social media throughout Latin America, marking a before and after in the way Latin Americans perceive and use technology in their daily lives.
“I admire companies that open doors for others to find their voice and become the architects of their own future,” said Shakira. “I’m happy to partner with a brand like Epson, which enriches lives with innovative technologies that help people and businesses be more creative, communicate better, and bring their ideas to life.”
Keith Kratzberg, President and CEO of Epson America, commented on the partnership: “Shakira is an icon of creativity with an unparalleled passion for the people of Latin America. She embodies originality and brilliance — core values for Epson — and our partnership will inspire consumers and businesses to turn their ideas into reality.”
Mariano Serkin, CEO of ISLA: “Our goal with this collaboration is to open new doors for inspiration, creativity, technology, and innovation across Latin America.”