A global campaign honoring Lionel Messi’s legacy beyond statistics, created by ISLA.
In the context of 2022’s most relevant sports event, Gatorade invites us to ponder on everything Leo Messi has left to football lovers in each game, but makes no part in any cold sports statistics.
We are talking about his legacy.
One full of values and learnings, written by Leo Messi both inside and out a football pitch. And that inspire countless lives around the world, who reflect themselves in this campaign that pays tribute to the greatest player of all time. A legacy Gatorade invites us to be part of, sharing on social media our own testimony of whatever it is that Leo left to us along his career along with a mantra that today becomes a hashtag #Leogacy.
“With this integral campaign we wanted to bring out Messi’s true legacy, which goes beyond performance. To bring light to that part that transcends records and statistics. And to prove how all the emotions that he generates on people are as strong as his goals on football matches. Through a legacy of which Gatorade is an important part of.” said Rodrigo Grau and Ariel Serkin from ISLA.