{"id":2347,"date":"2024-04-29T22:56:03","date_gmt":"2024-04-30T01:56:03","guid":{"rendered":"https:\/\/islarepublica.com\/isla-brazil-and-gatorade-colombia-strengthen-their-connection-through-athletes-sweat\/"},"modified":"2026-03-19T19:51:28","modified_gmt":"2026-03-19T22:51:28","slug":"isla-brasil-y-gatorade-colombia-fortalecen-su-conexion-a-traves-del-sudor-de-los-atletas","status":"publish","type":"post","link":"https:\/\/islarepublica.com\/es\/news\/campaigns\/isla-brasil-y-gatorade-colombia-fortalecen-su-conexion-a-traves-del-sudor-de-los-atletas\/","title":{"rendered":"ISLA Brasil y Gatorade Colombia fortalecen su conexi\u00f3n a trav\u00e9s del sudor de los atletas"},"content":{"rendered":"<p class=\"p1\">Preestreno: Isla Brasil y Gatorade Colombia refuerzan el v\u00ednculo que tienen con el sudor de los deportistas<\/p>\n<p class=\"p1\">Con Sweat Side, la filial de la agencia en San Pablo y la marca patrocinan el interior de las camisetas de f\u00fatbol. En la nota, el spot.<\/p>\n<p class=\"p1\">M\u00e1s de cincuenta camisetas fueron personalizadas y distribuidas entre los jugadores del equipo, periodistas e influencers.<\/p>\n<p class=\"p1\">Isla Brasil cre\u00f3 Sweat Side para Gatorade Colombia, un patrocinio distinto presentado el 31 de marzo durante un partido del Deportivo Independiente de Medell\u00edn, equipo sponsoreado por la marca. Durante el encuentro, se pod\u00eda ver que cuando los jugadores se levantaban la camiseta para secarse el sudor, aparec\u00eda el logo de la marca, es decir, que se transform\u00f3 el interior de la camiseta en un nuevo medio.<\/p>\n<p class=\"p1\">Ricardo John, CEO y socio de Isla, asegur\u00f3: \u201cLa observaci\u00f3n surgi\u00f3 del papel que desempe\u00f1a Gatorade en la vida de un atleta. No se trata del lado glamoroso del deporte. Se trata del trabajo duro, el esfuerzo, el sudor y las l\u00e1grimas. Por eso, nada m\u00e1s natural que hacer visible este lado sudoroso\u201d.<\/p>\n<p class=\"p1\">Vinicius Dias y Zim Hernandez, directores creativos asociados de la agencia, agregaron: \u201cDe ah\u00ed surgi\u00f3 la idea de patrocinar el gesto, de secar el sudor de los jugadores. Un patrocinio exclusivo que solo Gatorade podr\u00eda hacer\u201d.<\/p>\n<p class=\"p1\">M\u00e1s de cincuenta camisetas fueron personalizadas y distribuidas entre los jugadores del equipo, periodistas e influencers.<\/p>\n<p class=\"p1\">Para concluir, el director de Gatorade Latinoam\u00e9rica, Gonzalo Chig\u00f3, explic\u00f3: \u201cM\u00e1s que una acci\u00f3n en un partido, pretendemos convertir el patrocinio ganado con esfuerzo del sudor en una nueva plataforma para la marca, expandiendo el formato a los dem\u00e1s equipos que patrocinamos en Am\u00e9rica Latina\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preestreno: Isla Brasil y Gatorade Colombia refuerzan el v\u00ednculo que tienen con el sudor de los deportistas Con Sweat Side, la filial de la agencia en San Pablo y la marca patrocinan el interior de las camisetas de f\u00fatbol. En la nota, el spot. M\u00e1s de cincuenta camisetas fueron personalizadas y distribuidas entre los jugadores [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2347","post","type-post","status-publish","format-standard","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISLA Brasil y Gatorade Colombia fortalecen su conexi\u00f3n a trav\u00e9s del sudor de los atletas - ISLA Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/islarepublica.com\/es\/news\/campaigns\/isla-brasil-y-gatorade-colombia-fortalecen-su-conexion-a-traves-del-sudor-de-los-atletas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISLA Brasil y Gatorade Colombia fortalecen su conexi\u00f3n a trav\u00e9s del sudor de los atletas - ISLA Agency\" \/>\n<meta property=\"og:description\" content=\"Preestreno: Isla Brasil y Gatorade Colombia refuerzan el v\u00ednculo que tienen con el sudor de los deportistas Con Sweat Side, la filial de la agencia en San Pablo y la marca patrocinan el interior de las camisetas de f\u00fatbol. 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