{"id":2256,"date":"2025-06-04T20:52:07","date_gmt":"2025-06-04T23:52:07","guid":{"rendered":"https:\/\/islarepublica.com\/isla-and-doritos-build-a-world-on-mars-for-all-the-misfits-in-an-otherworldly-spot\/"},"modified":"2026-03-19T19:43:39","modified_gmt":"2026-03-19T22:43:39","slug":"isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta","status":"publish","type":"post","link":"https:\/\/islarepublica.com\/es\/news\/campaigns\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\/","title":{"rendered":"ISLA y Doritos construyen un mundo en Marte para todos los inadaptados en un spot de otro planeta"},"content":{"rendered":"<p class=\"p1\">Doritos no siempre ha sido amable con los extraterrestres, pero su nueva campa\u00f1a para Latinoam\u00e9rica apuesta fuerte por Marte, con un spot que imagina a los fans de Doritos construyendo su propio barrio en el planeta rojo.<\/p>\n<p class=\"p1\">El spot de m\u00e1s de tres minutos, realizado por la agencia Isla y dirigido por Alaska \u2014quien tambi\u00e9n estuvo a cargo de la campa\u00f1a del Super Bowl \u201cDina &amp; Mita\u201d\u2014 muestra a un joven viajando a Marte y explicando por qu\u00e9 ser\u00eda un gran lugar para quienes se sienten incomprendidos en la Tierra. Recorremos un vecindario surrealista, desde skaters flotando en suburbios sin gravedad hasta fuentes de queso derretido como \u00fanica fuente de energ\u00eda.<\/p>\n<p class=\"p1\">La campa\u00f1a imagina un hogar inclusivo, libre y salvaje para quienes no siempre sienten que pertenecen aqu\u00ed.<\/p>\n<p class=\"p1\">\u201cDoritos siempre les habl\u00f3 a quienes rompen el molde en este planeta\u201d, dijeron Nicol\u00e1s Diaco y Ezequiel De Luca, directores creativos de Isla. \u201cEsta vez quisimos ofrecerles un lugar nuevo. Creemos que esta idea no solo captura el tono \u00fanico de la marca, sino que lo lleva al extremo. Pensamos en Marte como un s\u00edmbolo de lo que viene: una plataforma para seguir desafiando el status quo.\u201d<\/p>\n<p class=\"p1\">El spot corre en digital. Una segunda fase de la campa\u00f1a retomar\u00e1 la tem\u00e1tica marciana de otra manera divertida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doritos no siempre ha sido amable con los extraterrestres, pero su nueva campa\u00f1a para Latinoam\u00e9rica apuesta fuerte por Marte, con un spot que imagina a los fans de Doritos construyendo su propio barrio en el planeta rojo. El spot de m\u00e1s de tres minutos, realizado por la agencia Isla y dirigido por Alaska \u2014quien tambi\u00e9n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-2256","post","type-post","status-publish","format-standard","hentry","category-campaigns"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ISLA y Doritos construyen un mundo en Marte para todos los inadaptados en un spot de otro planeta - ISLA Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/islarepublica.com\/es\/news\/campaigns\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISLA y Doritos construyen un mundo en Marte para todos los inadaptados en un spot de otro planeta - ISLA Agency\" \/>\n<meta property=\"og:description\" content=\"Doritos no siempre ha sido amable con los extraterrestres, pero su nueva campa\u00f1a para Latinoam\u00e9rica apuesta fuerte por Marte, con un spot que imagina a los fans de Doritos construyendo su propio barrio en el planeta rojo. El spot de m\u00e1s de tres minutos, realizado por la agencia Isla y dirigido por Alaska \u2014quien tambi\u00e9n [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/islarepublica.com\/es\/news\/campaigns\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\/\" \/>\n<meta property=\"og:site_name\" content=\"ISLA Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T23:52:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T22:43:39+00:00\" \/>\n<meta name=\"author\" content=\"islaadm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"islaadm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/\"},\"author\":{\"name\":\"islaadm\",\"@id\":\"http:\\\/\\\/localhost:8888\\\/#\\\/schema\\\/person\\\/2d61209d696e3a890465fc376e80a6f6\"},\"headline\":\"ISLA y Doritos construyen un mundo en Marte para todos los inadaptados en un spot de otro planeta\",\"datePublished\":\"2025-06-04T23:52:07+00:00\",\"dateModified\":\"2026-03-19T22:43:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/\"},\"wordCount\":244,\"commentCount\":0,\"articleSection\":[\"Campaigns\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/\",\"url\":\"https:\\\/\\\/islarepublica.com\\\/es\\\/news\\\/campaigns\\\/isla-y-doritos-construyen-un-mundo-en-marte-para-todos-los-inadaptados-en-un-spot-de-otro-planeta\\\/\",\"name\":\"ISLA y Doritos construyen un mundo en Marte para todos los inadaptados en un spot de otro planeta - 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