Caring and trust
YPF
When your product is increasingly intangible to the consumer,
how can you make people see all the effort that goes into it, in technology and innovation?
Starting with that challenge, we developed the new positioning and brand architecture for Elaion Auto Premium.
We developed a communications strategy based on “Caring & Trust”, to express the emotional side of the category, and the proof points that give people reasons to believe in this proposition.
Disciplines
/ RESEARCH
/ BRAND STRATEGY
/ COMMS PLANNING
/ CONVERSATIONAL COMMERCE STRATEGY
/ CREATIVE TERRITORY & BIG IDEA
/ DIGITAL CONTENT
/ DESIGN & VISUAL ID
/ PRODUCTION MANAGEMENT
Collaborators
/ AGOSTO
/ ALEXANDRIA
/ PHARUS
When your product is increasingly intangible to the consumer,
Even if you can’t take care of everything, you can take care of what’s most important.
Even if you
can’t
take care of
everything,
you can take
care of
what’s most
important.
SALES WERE UP
CONSUMER TRUST INDEX
CLIENT
YPF
MARCH
2022
“OUR CHALLENGE WAS TO FIND AN INSIGHT, A CONSUMER TRUTH THAT MOST DRIVERS COULD RELATE TO, AND I THINK WE ACHIEVED THAT WITH THIS CAMPAIGN.” – AGUSTINA PELFINI, YPF ADS AND MARKETING MANAGER.