The social campaign “Qué mira Bobot” wins a Grand Clio for real-time marketing innovation.
ISLA announced that they won the Grand Clio for their Social Media campaign for Netflix, “Qué mira Bobot.”
The campaign created a real-time response experience, using social platforms to react to an important event and leveraging technology as a bridge to generate engagement, interaction, and social exchange with audiences — creating a successful case of conversational commerce.
“It’s a great pride to work alongside all the ISLAnders and advertisers who inspire us every day to be better. We’re thrilled about this recognition,” said Mariano Serkin, Co-Founder of ISLA.