Lionel walks the line
YPF
On the anniversary of the World Cup, YPF, the Argentine Energy Company, pays tribute to Messi.
This film is a journal of a journey, a story used to convey a broader brand message. It allows us to see everything that Lio Messi has united on his path. Through his legacy: a life in the relentless pursuit of bringing all Argentines together.
Disciplines
/ ENTERTAINMENT
/ VIRAL FILM
/ PRODUCTION MANAGEMENT
Collaborators
/ LANDIA
On the anniversary of the World Cup, YPF, the Argentine Energy Company, pays tribute to Messi.
THANK YOU MESSI FOR
UNITING OUR LAND
WITH YOUR SOCCER.
★★★
THANK YOU MESSI FOR
UNITING OUR LAND
WITH YOUR SOCCER.
★★★
MOST ENGAGING VIDEO
IN YPF HISTORY. NATIONAL TRENDING TOPIC
ORGANIC LIKES +1MM IN THE FIRST HOUR
BRAND MENTIONS +500% INCREASE ONLINE
BRAND
SENTIMENT
CLIENT
YPF
DECEMBER
2023
THE FINAL MESSAGE, SO CLOSE AND SINCERE, HIGHLIGHTS THAT THE CONNECTION BETWEEN MESSI AND YPF IS VERY POWERFUL BECAUSE OF WHAT IT MEANS TO THE ARGENTINE PEOPLE.
CREDITS Advertiser: Ypf Chief Creative Officer: Ariel Serkin & Rodrigo Grau. Chief Strategy Officer: Mariano Serkin. Executive Creative Director: Mariano Gamba & Rodrigo Greco. Creative Director: Ignacio Jimenez, Patricio Ramirez Managing Director: Vica Clucellas Grouper PM and Producer: Manu Sorzana Producer: Berenice Sotelo Production House: LANDIA Director: Fran Colombatti Managing Partner: Adrián D’Amario Executive Producer: Diego Dutil Producer: Victoria Martin Assistant Director: Felipe Hoya Creative Assistant: Ignacio Perez Elgorriaga Director of Photography: Juan Maglione Head of Production: Juan Escolar GRIP: Néstor Paradiso Props Master: Ariel Enriquez Post-Production Coordination: Andre Sarno Editor: Vane Ferrario Colorist: Ale Lescano VFX: Les Amateurs Sound Mix Studio: Papa Music Tv Music: Papa Music Tv Narrator: Gonzalo Heras