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Mariano Serkin

Partner

Mariano Serkin is an Argentinian creative who has been leading the global advertising business during the last decade.

In 2012, he was chosen by the prestigious international media AD AGE and CREATIVITY as one of the eight most innovative creatives of the global industry.

His personal objectives are to understand the complexity of the digital transformation journey. Design better strategies, value creation, and guide effective change for brands around the world.

Through this mantra, he has generated world class work for clients such as Procter & Gamble , Coca-cola, PlayStation,Mondelez, Toyota Europe, Inbev, BGH,among others.Mariano owns an ACE at the MIT Sloan's in Management, Strategy, Innovation and Technology.

Mariano Serkin

Partner

Rodrigo Grau

Partner

Argentinian creative who has been leading the advertising industry for 20 years. He began his creative career at Leo Burnett, going through agencies such as Ogilvy, Del Campo Saatchi & Saatchi, BBDO y David Sao Paulo. Chief Creative Officer of JWT for all Latin America. In these agencies, he has worked for local, regional and global clients such as Procter, Coca-cola, Nike, Burger King, Listerine, Pepsi, H2oh!, Doritos, Lays, Sony, Tramontina, Fiat, Kit Kat and Arcor among others.

Rodrigo is, at the moment, one of the most awarded creatives of his generation with 30 Lions in Cannes and GP in the circle of Argentinian Creatives, Ojo de Iberoamérica , El Sol and Fiap among others.

He has a particular smell to create ideas that impact popular culture led him to win 2 Great Effies and 1 Martin Fierro , and to create popular Hits such as: Pecsi, "te clavo la sombrilla" for Claro,"Trencitas" for H2oh!, and the mytical "Héroes", "Inmensionante" for Pepsi and "Que vuelvan los lentos" for Doritos. In his passage through JWT Brasil, the agency won 18 Lions, placing second behind the mythical Almap/BBDO in one of the most competitive creative markets in the world ; in addition to achieving, for the first time in history, JWT Latin America to be the first in the ranking of Cannes networks.

Rodrigo Grau

Partner

Solange Ricoy

Partner

Consultant specialized in Branding and Innovation.She has developed projects of Consumer Insights, Brand Positioning,Architecture, Portfolio Strategy and Innovation for Coca cola, Unilever,BRF, Marisa, Tam/Lan, Diageo, Alpargatas, Whirlpool and many others.

She has worked at Unilever as Marketing Global Vice-President for Lux brand. Before that, she led the team of Consumer & Market Insight Home Care for Latin America.

Solange developed a marketing career for more than 20 years in different countries (Italy, Spain, Argentina, Brasil) for companies such as Kellogg´s, Kraft and Heineken. She owns a MBA degree from Luigi Bocconi University, Italy; and she is graduated in Literature and Semiotics from the university of Buenos Aires (UBA) Argentina.

Solange Ricoy

Partner